Crowd at Bluesfest 2013


AUM PR + CREATIVE is a full-service publicity agency founded by Chryss Carr and incorporated in 1999.

Based in Byron Bay and Darwin, we love working with clients, ventures and projects that positively infuse our world.

In a fast paced industry we like to take the time to create strategies distinctly developed for each client.  When we make a decision to work with you we understand that there is no ‘one size fits all’ formula and take a holistic approach based on your specific position.

Dynamic and creative with powerful networks that include national, community based and international radio, print, TV and online media, AUM is pragmatic and can guarantee quality outcomes by undertaking well conceived and smartly executed projects and campaigns.

AUM Services //

  • Event and Festival Publicity
  • Album publicity and distribution
  • Tour publicity
  • Social Media Campaigns
  • Business Consulting for Marketing & PR
  • Design Management
  • Promotional photography and styling
  • Media monitoring
  • Media Kits

AUM now also offers Publicity and Media Workshops for musicians, sole operators, small-medium business owners wishing to broaden their editorial boundaries and gain or develop their profile utilising the media’s editorial opportunities. The workshops are held in Byron Bay on a regular basis and aim to empower people with an understanding of the media so they can take control of their own publicity. We can also tailor workshops to suit your needs and at a location of your choice.

AUM. The sound that breaks the silence.