Workshops

WORKSHOPS  // PROGRAM //  BOOKING FORM //

Publicity & Media Workshop
Byron Bay, Thursday 1 March 2012, 10am – 4pm

Beginning your new [or next] publicity and media strategy can be overwhelming in a constantly evolving modern media landscape.

For the cost of a professionally written and paid Media Release [$360 + GST] AUM PR will share with you the tricks of the trade so you can publicise and build profile for your business. We aim to empower you with practical strategies that will ultimately save you time and money.

This workshop is best suited to sole operators, small to medium size businesses, people in the creative industries and for those wanting to brush up on their existing knowledge.

You will leave this one day workshop with:

  • A media release for your business,
  • A first stage or next stage media strategy for your business,
  • An understanding of your target media outlets, and how to pitch to them effectively,
  • Tips on how to put your media kit together,
  • Effective tools to use social & online media to your advantage.

In 2010 and 2011 AUM PR generated over $10 million of non-paid editorial coverage for its clients.

Find out more in the Workshop Program.
One Day Workshop – $360 inc GST. Download a booking form.
 Bookings will be limited to ensure a rich and fulfilling day for attendees.

Quotes from workshop attendees from November 2011:

“Thank you for a fantastic workshop last week, I found it extremely helpful as I had absolutely no idea about the media, let alone how to pitch to it!” - Eva, Crystal Castles, Workshop Attendee

 “I am approaching my media release writing in quite a different way, and I am feeling more confident in the publicity work I am doing.” – Lisa, Screenworks, Workshop Attendee Nov 2011

“I attended an AUM Publicity & Media workshop and it turned on lights in some previously unlit places. Shortly after I placed my first front cover piece in The Echo which resulted In some great connections. Highly recommended, they know their stuff.”. Philip Preston, STEER Project Facilitator

For more info and bookings please contact: Chryss Carr, 02 6680 9871 aum@aum.net.au